Aakash has extensive experience in web development and email campaign marketing, focusing on creating effective strategies that drive customer engagement and increase ROI. As a Salesforce Certified Pardot Consultant, he leverages marketing automation tools to help businesses streamline their marketing processes. He is committed to staying updated with industry trends and seeks new, challenging opportunities.
Spearheaded the development of multiple new websites from inception to launch, significantly enhancing online presence.
Implemented robust Lead Scoring and data segmentation strategies for targeted campaign performance.
Managed end-to-end email campaign processes, ensuring timely launches and optimized resource allocation.
Conducted user training for Pardot and advised clients on optimizing marketing automation processes.
Increased lead generation and customer engagement through Pardot marketing automation.
Delivered marketing automation projects on time, ensuring timely email campaign launches.
Developed scalable marketing automation processes and roadmaps.
Overview: Oversaw implementation of Pardot marketing automation for a global network of higher education institutions. Responsibilities: Conducted user training, designed and implemented automated campaigns, and reported on campaign activity using Pardot reports.
Key outcomes:
Increased lead generation.
Delivered marketing automation projects on time.
Overview: Managed Pardot for a large financial business unit (PayPal), overseeing email campaign implementation. Responsibilities: Project managed the email campaign process, developed customer marketing journeys, and created metrics-based reporting.
Key outcomes:
Ensured timely email campaign launches.
Developed scalable marketing automation processes.
Web Developer + E-mail Campaign — new-website development from inception to launch with email-campaign management for online presence + UX + customer engagement + lead generation.
Key outcomes:
Enhanced online presence and user experience through new website development.
Increased customer engagement and lead generation through email campaigns.
Significantly increased customer retention and engagement with drip campaigns.
Achieved targeted and successful campaign performance through data segmentation.
Web Developer — new websites with WordPress + HTML templates + API + payment-gateway integrations + Laravel + PHP.
Key outcomes:
Successfully deployed a new website.
Integrated multiple external APIs and payment gateways.
Developed a custom Loan Management system.
Web Developer Lead — multi-website launches resulting in enhanced online presence + UX with HTML + CSS + JavaScript.
Key outcomes:
Enhanced online presence and user experience through new website development.
Aakash
Salesforce Developer